Series of Posters designed for Institute of Contemporary Arts Singapore's events and exhibitions.
The Institute of Contemporary Arts Singapore (ICA) is the curatorial division of LASALLE, an art college. The ICA Singapore runs 5 galleries within the complex infrastructure of the college. Adopting from the key visual of proposal identity, a series of posters were designed to promote the ICA events and exhibitions.
The frame defines context for different types of content (image, text, video), creating a memorable and variable identity. Like outer walls of the gallery enclosing space for the presentation of the art, the frame forms a confined space, but within this framework nearly anything is possible.