Singer 160th Anniversary
Singer celebrated its 160th year after presenting the world’s first easiest to use sewing machine in 1861. To commemorate this occasion, Singer launched a Limited Edition series of machines globally coinciding with various worldwide activations to showcase the brand’s leadership position in the marketplace.
The new Singer 160 machine captured the design cues of the original but with the capabilities of today’s technology, and a focus on Singer's core positioning of ease of use.
“We unveiled the machine last night at the Blessington convention in Australia. There was VERY positive reaction to the machine. The machine quite literally became the star of the evening after we unveiled it. Dealers came up and posed with it to have their photos taken. Then they all started stopping by the table with Ernest/Hilmi/myself to tell Ernest how many units they want to order.”