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    Singer 160th Anniversary Product Launch Machine and Collateral.

Singer 160th Anniversary Machine & Campaign

I worked with Singer to come up with the machine design and promotional material for the launch of the 160th Anniversary of the Singer Sewing Company. We were inspired by some of the colors, lines and silhouettes of the original Singer machines that truly distinguished them in the marketplace, applying them towards a modern, contemporary version that captures, as the campaign states,"Timeless Style, Modern Tradition."