Lexigo
Lexigo makes it clear
Lexigo
About the client
Lexigo is a specialised translations office in Bucharest, Romania. Their promise is that the correctly translated word, as well the given word, are the responsibilities that define their business in front of their clients. We worked on redesigning their outdated and generic visual identity and building a new website in-line with the new direction.
Lexigo
Web Design
Given the nature of the business, we needed typography to play an important role. We chose big, bold, modern lettering for the titles. Combined with the vibrant colour palette and clean layout of the pages, the new website is a statement to Lexigo’s tagline “makes it clear”.
Lexigo
Experimenting
Following our belief that design is the details, we always strive to experiment as much as we can with technologies, interactions and microinteractions, page transitions and so on. We think a memorable user experience is not only achieved by bare functionality and usability, but also with the help of the unexpected, the extra somethings that make it unique and pleasant. Here you can take a look at an example of transitions we experimented with.
Lexigo
Lexigo Language Boutique
One of the products launched together with the new website is Lexigo Language Boutique. Here, kids can learn new foreign languages and perfect the ones they know, in classes in which personal involvement form the teachers, together with the focus on conversation and learning with pleasure are key selling points. We created an alternate version of the original logo for this product, by changing the colour palette to a more kid friendly one.
Lexigo
We made it clear
Lexigo is a specialised translations office in Bucharest, Romania. Their promise is that the correctly translated word, as well the given word, are the responsibilities that define their business in front of their clients. We boosted their visual communication to a more current level, making sure that what they truly are is reflected in the way they speak and look.
