ADOPT A COW
- 2017-
你和新鲜只隔着一只牛奶箱
在10年前的中国，当时牛奶还没有全国销售。一个养牛场供应周边几公里。家家户户都会定制一个白色的箱子，每天一大早送牛奶的会把新鲜的牛奶放到箱子中。记忆中那是健康一天的开始。但是现在巴氏牛奶的普及，牛奶箱成了一个时代的记忆。
我们想通过牛奶箱唤起人们对新鲜牛奶的记忆。也对品牌的一次完美营销，通过包装形式传达出品牌追求新鲜健康的理念。
You and fresh are separated by a milk box.
In China 10 years ago, milk was not sold nationwide. A cattle farm provides several kilometers around. Every household will order a white box, and every morning the fresh milk will be put in the box. Memory is the beginning of a healthy day. But now the popularity of pasteurized milk, milk box has become a memory of the times.
In this project, we want to arouse people's memory of fresh milk through milk box. It is also a perfect marketing for the brand through packaging.
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白色牛奶箱 / 唤起童年记忆
将牛奶箱的外观涂装到瓦楞纸包装上。当你看到它时就会想起来童年悬挂在门口的牛奶箱。这是一种奇妙的感受。
将牛奶箱的外观涂装到瓦楞纸包装上。当你看到它时就会想起来童年悬挂在门口的牛奶箱。这是一种奇妙的感受。
White milk box evokes childhood memories
Apply the appearance of the milk box to the corrugated paper package. When you see it, you will remember the milk box hanging from the door in childhood. This is a wonderful feeling.
Apply the appearance of the milk box to the corrugated paper package. When you see it, you will remember the milk box hanging from the door in childhood. This is a wonderful feeling.
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牛奶内包装
像被牛奶浸透的金砖，传达出新鲜牛奶如金子般珍贵。金色也让牛奶在超市里十分有识别度。
像被牛奶浸透的金砖，传达出新鲜牛奶如金子般珍贵。金色也让牛奶在超市里十分有识别度。
Milk inner packaging
Like a gold brick that has been saturated with milk, it conveys fresh milk as precious as gold. Gold also makes milk very recognizable in supermarkets.
Like a gold brick that has been saturated with milk, it conveys fresh milk as precious as gold. Gold also makes milk very recognizable in supermarkets.
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