LA COCINERA. GRACIAS 2014
Branded content / Promotion
Cada año La Cocinera celebra el día de la madre realizando una acción especial. En 2014, se necesitó un equipo de más de 50 personas, 20 cámaras ocultas y 10 cómplices para que una hija pudiese darle a su madre el "Gracias más especial del mundo". Lo que empezó como una sencilla promoción en Facebook, acabó siendo en algo muy grande.
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Every year La Coinera, a local Nestle brand celebrates mother's day with a special event. In 2014, a team of 50 people, 20 hidden cameras and 10 accomplices were neded to help a daughter to give her mother the most special "Thank you" in the world. What started as a simple Facebook promotion, ended up being something bigger.
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Every year La Coinera, a local Nestle brand celebrates mother's day with a special event. In 2014, a team of 50 people, 20 hidden cameras and 10 accomplices were neded to help a daughter to give her mother the most special "Thank you" in the world. What started as a simple Facebook promotion, ended up being something bigger.
TEAM
General Creative Director: Siscu Molina
Creative Director: Tomás Ferrándiz
Copywriter: Bea Andreu
Art Director: Laura Vilalta
Strategic Director: Marta Bargalló
Account: Erica Martinez
CM: Azahra López
Event & Production: Petra Garmon
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LA COCINERA. TUPPER EXPRESS 2013
Branded Content / Promotion
En los últimos años España ha sufrido lo que se ha denominado "Fuga de cerebros", un fenómeno en el que cientos de jóvenes emigran a otros países europeos en busca de trabajos cualificados. Siendo conscientes de este problema, quisimos unir a madres e hijos separados por miles de kilómetros, a través de algo muy nuestro: la cocina casera. 1000 madres rellenaron la solicitud para participar en la promoción. Tuvieron la oportunidad de enviar gratis y en menos de 24 horas el plato favorito de sus hijos gracias al servicio "Fiambrera Express"
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In recent years Spain has suffered what has been called "Brain Drain" phenomenon in which hundreds of young people migrate to other European countries in search of skilled jobs. Being aware of this problem, we wanted to unite mothers and children separated by thousands of miles through a very typical spanish tradition: home cooking. More than 1000 mothers completed application to participate in the promotion. They had the opportunity to use the "Lunchbox Express"; a service in witch they can send their childrend's favaourite plate in less than 24h and totally free.
General Creative Director: Siscu Molina
Creative Director: Tomás Ferrándiz
Copywriter: Sergio Bareas, Juan Fernández
Art Director: Eva García, Eva Crespo
Strategic Director: Marta Bargalló
Account: Marina García
PP.RR Partner: dosymedia
Audiovisual content: Perla 28
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LA COCINERA. MOM IS THE CHEFF 2012
Live Event / Promotion
Live Event / Promotion
El Día de la Madre de 2011, 5 madres se hicieron con el control de los fogones del restaurante de Sergi Arola y se convirtieron en chefs por un día. Un evento que tuvo gran repercusión en medios y del cual se creó este documental. Este fue un pequeño homenaje de La Cocinera a las mejores chefs del mundo: nuestras madres.
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Mother's Day 2011, five mothers took control of the kitchen of Sergi Arola's restaurant, one of the best spanish chefs ever. They became chefs for a day. The event had so much impact in the media that we created this short documentary to show what happened that day. This was a tribute from La Cocinera (best know frozen foods brand in Spain) to the greatest chefs in the world: our mothers.
TEAM:
Siscu Molina(Creative General Manager)
Tomás Ferrándiz (Creative Director)
Alber Fernandez (Copywriter)
Aldo Güenter (Production Manager)
Audiovisual content: Petra Garmond
Public Relations Partner: Román y Asociados
