Dunn Solutions Group business intelligence
Integrated campaign featured print ad, online ads, e-mail promos, content marketing and podcast
Trying to make a forceful, serious statement, this campaign uses a stark design, single image and simple copy to focus on the idea the business intelligence is a business strategy (and not simply a tool to manipulate and view data). The copy lists the significant benefits of BI, and ends with a variation on the company's established tagline: "Changing how business works."
