Three years on from Splitpixel's last web project with the internationally renowned Leeds theatre, we helped West Yorkshire Playhouse rebrand and relaunch for a new chapter.
Leeds’ biggest theatre has been a mainstay of the city’s cultural landscape in some shape or form for almost 50 years. Its current location opened in 1990, under the name West Yorkshire Playhouse – and a £15 million redevelopment of the building in 2018 provided the perfect opportunity to return to its roots and rebrand under its original name of Leeds Playhouse.
The same theatre, but a new name, and a new chapter – seems like a good time for a new website, too. Leeds Playhouse had undergone a complete visual rebrand and needed a new site to match.
An external branding agency had worked with the Playhouse to develop the new brand, which directed much of the site’s appearance through the selection of a broad colour palette and the spotlight imagery of the logo.
The design team instead focused on creating an interface that would be easy to use for the wide variety of users that make up the Playhouse’s visitors – whether that’s to their shows, or to their community outreach programmes.
Taking the lead from the branding agency’s use of colour, everything is bright and bold, colour-coded to differentiate between different sections of the site, and set out in simple, easy to navigate blocks that look great in any combination, and at any resolution.
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