What makes you really happy? Someone who really takes the time for you, who sees a solution before you have a problem, that is extra committed so that you can relax and that finishes everything perfectly, visible and invisible.

Baderie. Happiness is in every detail.

With the TV campaign 'Happiness is in every detail', Baderie emphasizes its craftsmanship. An important advantage in a market, in which many people have often had a previous, disappointing experience. Making them pay much more attention to service, quality and attention.

Concept & Creative Direction: Bas Manders & Dimitri Michels, Film Direction & Art Direction: Bas Manders, Copy: Dimitri Michels, Commissioned by agency: Crossmarks - Account Director: Jenneke Appel (Crossmarks), Graphic design: Pim van der Linden (Crossmarks), Client: Tessa Post (Baderie), D.O.P.: Ezra Reverda, Production & Editing: Allard Zoetman, Styling: Marjolein Vonk, Hair & Make-up: Kira Kroegman, Music: Wouter Snel (MacLoud Amsterdam).

More info: www.basmanders.nl