Visual Identity Design (Brandsmith Collective)
The Brandsmith collective was conceived to give bargaining power and creative freedom to artists within the media & communications industry. I was involved in the formative process, which gives the project special significance. Because I had creative discretion, I got to focus on function and eliminate visual waste. Still, I didn't see the idea to maturity, so I hesitate to share this. But this project has stayed on my mind, and I've kept the principles it taught me: branding small. Straight talk. Meaning over impressions.

Visual Identity Design (Brandsmith Collective)
11
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Visual Identity Design (Brandsmith Collective)

This visual identity system was developed over a year, from March 2017-2018. The adaptable system features a black-and-white palette, simplified Read More
11
75
4
Published: