Digital Financial Services in Africa
Clients: World Bank, Master Card, IFC
Agency: Vignette
Design Office: Roketno1
Goal: To create an interactive visual storytelling approach
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Our Work: Characters & Environments, Keyvisuals, Website, Storyboards, Game Design, Pamphlet Design, Social Media Posts
About
Digital financial services (DFS) have expanded rapidly across Sub-Saharan Africa over the past decade. Millions of people who did not previously enjoy access to formal financial services can now make payments, save, borrow and become insured with a few clicks on a mobile phone or a finger’s swipe at an agent’s point-of-sale device. The study observed that the way people embrace or reject these technologies depends on social and cultural factors that influence their trust.

The IFC-Mastercard Foundation Partnership for Financial Inclusion partnered with the African Studies Center, University of Leiden to conduct an ethnographic study on the perceptions and attitudes of users and non-users of digital financial services; to understand the socio-cultural drivers and barriers people face when adopting these services. The results of this research contribute toward the Partnership’s mission to scale digital financial services in Sub-Saharan Africa.


This project was developed to share the results of the ethnographic research and its six-point framework that articulates factors that can positively or negatively influence peoples’ trust and use of digital financial services. 
Characters & Environments
Keyvisuals

Character & Visual Designs for the 6 Factors
Roots
Completed Keyvisual Design

Fonts & Patterns
Details of the 6 Factors
Main Page

GAME - Play as Mr. Chiwambu
GAME - Play as Ms. Bello
Explore the Findings
For the full website experience go to the link below

Storyboards and Screen Designs for the Videos
Networks of Belonging
You can watch all videos on the website

Social Media Covers and Posts
Pamphlet
Thank you
Digital Financial Services in Africa
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159
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Published:

Digital Financial Services in Africa

This project was developed to share the results of the ethnographic research and its six-point framework that articulates factors that can positi Read More
23
159
2
Published:

Tools