MIMINKO Pet Supplies Brand eXperience Design

MIMINKO
Pet Supplies Branding
‘미밍코’는 북유럽풍 토탈 라이프스타일을 제안하는 반려동물용품 브랜드로, 
아기처럼 사랑스러운 반려동물과 그 가족에게 정서적 충족감과 행복을 드립니다. 
로고는 강아지와 고양이를 심플하게 도형화한 형태가 조합된 것으로, 반려동물을 직관적으로 표현하고 있습니다. 
로고를 활용한 다양한 패턴은 친근한 이미지와 브랜드를 통한 즐거운 경험을 나타냅니다. 또한 자연친화적인 색상으로 
제품의 친환경 소재를 표현하여 기존 반려동물용품 브랜드와 차별화를 이루고, 
감각적인 공간을 통해 프리미엄 브랜드로서의 이미지를 확립하고 있습니다.

“MIMINKO” is a pet brand which pursues Northern European lifestyle, 
providing lovely pets and their family with moments of emotional satisfaction and happiness. 
The logo combines simply-figured shapes of a puppy and a kitten, expressing the image of pets in an intuitional manner. 
The various patterns represented by using MIMINKO’s symbolize a pleasant experience based on its friendly image and brand. Also, MIMINKO is establishing its own image as a premium brand by using eco-friendly materials for its products with 
nature-friendly colors, differentiation from other existing pet brands, and sensuous spaces.
Brand eXperience Project Team
-
TANGIBLE.
Creative Director : Yoonseuk Shim
Brand Identity : Sookyung Hwang, Jungsun Shin

Client
-
Miminko



MIMINKO Pet Supplies Brand eXperience Design
27
285
2
Published:

MIMINKO Pet Supplies Brand eXperience Design

“MIMINKO” is a pet brand which pursues Northern European lifestyle,  providing lovely pets and their family with moments of emotional satisfactio Read more
27
285
2
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe Flash Professional
Adobe After Effects
Copyright Info

Attribution, Non-commercial, No Derivatives

Read More