As part of Transport for London's Mini-Holland projects we were approached to work with two London boroughs – Waltham Forest and Enfield – to help develop their cycle networks, wayfinding and create a more positive experience for cyclists and pedestrians in London's outer boroughs.
We tried to think about the cycling experience throughout the city and what interventions can be introduced to support more enjoyable, seamless journeys.
I was involved from the start of both projects, doing on the ground research, interviews and presenting our findings. I created concept designs for signage and mapping and folded these into editorial designs for the Masterplan documents along with diagrams and illustrations to explain our findings.
Company Applied Wayfinding | Role Research, Strategy, Concept design, Editorial design, Map design, Sign design | Design direction Ben Acornley | Design Rossouw Oosthuizen, George Sidaoui | Strategy & planning Richard Simon | Client Transport for London, London Borough of Waltham Forest, London Borough of Enfield