A B R A
C E E L
2 0 1 8
For the second year, ABRACEEL (Brazilian Energy Traders Association)
and Retoque Comunicação agency called us to create from the scratch
their campaign with the following key message: you, as Brazilian citizen,
can demand the government the possibility to choose which energy
company you want to provide electricity at home, mainly because big
companies (as motor, clothing and food) already have this option.
Textures, geometric and interesting shapes, simplicity and proportions
are examples of meaningful resources we chose carefully to came up
with this short-but-stylish video.
C R E D I T S
Brand: ABRACEEL
Agency: Retoque Comunicação
Agency: Retoque Comunicação
Script: Retoque Comunicação
Direction: Amália Lage, Daniel Kano
Art Direction: Amália Lage
Illustration: Amália Lage, Mateus Carvalho
Motion: Gabriela Zaneti, Samantha Oda
Motion: Gabriela Zaneti, Samantha Oda
Voice Over: Maira C. - Loc On Demand
Sound: Jacarandá
Project Manager: Marcelo Moreno
Project Manager: Marcelo Moreno
