T O K I O
M A R I N E
Car’s insurance is always remembered when something goes wrong.
All the paper work, calls and headaches to simply have everything back
to normal is totally a standard process when it comes to services like that.
But, what if you could think about only the great benefits that a good car’s
insurance can give you? Also, what if the communication is friendly,
cute and playful, showing that the service is available for different types
of person and family?
We’ve came up with a simplified, clean and fewer-elements design to
this modern and feel-good ad campaign for the multinational insurance
holding Tokio Marine.
Take a look and have fun!
C R E D I T S
Agency: Santa Clara
Client: Tokio Marine Seguradora
Creative VP: Leo Ávila
Creatives: Rodrigo Brescia, Paulo Eugênio, Mauricio Blazeck
RTV: Priscilla Sanches, Suellen Burgoa
Account Management: Paula Porto, Mariana Mozzaquatro
Media: Vinicius Xavier, Danilo Rezende, Cesar Ribeiro
Clients' approval: Priscila Fernandes, Mônica Barros, Luciane Muruzaki
Direction: Jannerson Xavier
Concept/Art Direction: Amália Lage
Illustration: Amália Lage
Motion: Amália Lage, Gabriela Zaneti
Sound: Lucha Libre
Project Manager: Marcelo Moreno