Brand Re-Image Program: Louis+Partners Design | L+P Architecture
O'Charley's brand re-image program focuses on the brands southern roots. The program delivers on a highly visual exterior that includes a new brandmark and signage program. While dramatic at night the exterior also has impact during the day with custom patterns and a vibrant palette that grabs attention. The interior celebrates the south with visual cues, architectural details and a modified open floor plan where guests are welcomed in style.