The brand Ugro promotes practicing kitchen gardening in apartments and bungalows through a line of products that cater to benefiting not only people but also the environment.
Finalized logo and tagline.
This starter kit includes: 10 winter seed packets, 3 basic tools (Spade, Hand fork and Cultivator), seed calendar, how-to-grow booklet, plant markers, organic pest killer spray, compost and gardening gloves.
The brand will be providing 10 winter vegetable seeds. To show kitchen gardening as a fun hobby I’m using bold colors with cut and paste collage stylization to bring a sense of lightness and informality thats reflecting playfulness and youth.
Product display for vegetable seed packets.
The brochure from outside shows line art of Karachi city where I’ve incorporated brand colors and tried encouraging people to grow green in urban spaces. The inside of the brochure gives information about the brand and its range of available products.
Series of social media posts discussing the benefits of kitchen gardening. Bold color choices with figure ground reversal and minimal design. Using local names and other references which Pakistani audience can relate to.
