We wanted to excite people through engaging storytelling around the experiences that are possible with Intel technology. By tapping into the advocate’s passion points, we created an advocacy platform called Intel and Me programme. This was launched to engage brand advocates and strengthen brand affinity, through creating an exclusive community entitled to excellent content and opportunities in acknowledgement of their brand loyalty and love. It also recognises and rewards advocates, driving the narrative that Intel enables Amazing Experiences.
The platforms cover 7 key SEA markets such as IN, ID, MY, PH, SG, TH and TW, and functions within a hub & spoke model.