I N T E L   A S I A   P A C I F I C

Experiences Made Possible with Intel

B R I E F​​​​​​​
Intel wanted to increase brand awareness and IoT (Internet of Things) across multiple markets throughout Asia.


I N S I G H T S 
Intel’s fans are usually driven by the passion points, motivated by exclusive contents and new findings about IoT.


S O L U T I O N​​​​​​​
We wanted to excite people through engaging storytelling around the experiences that are possible with Intel technology. By tapping into the advocate’s passion points, we created an advocacy platform called Intel and Me programme. This was launched to engage brand advocates and strengthen brand affinity, through creating an exclusive community entitled to excellent content and opportunities in acknowledgement of their brand loyalty and love. It also recognises and rewards advocates, driving the narrative that Intel enables Amazing Experiences. 

The platforms cover 7 key SEA markets such as IN, ID, MY, PH, SG, TH and TW, and functions within a hub & spoke model. 



Client: Intel Asia Pacific
Agency: Zeno Group Singapore
Role: Ideation, 
Design, Execution
Year 2016 - 2018
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H U M A N   E X P E R I E N C E 
Highlights how humanity and the elements that carry us through life are made better with Intel



A C T I O N   E X P E R I E N C E 
Exemplifies how action-packed activities are taken to the next level through innovation and technology



C R E A T I V E   E X P E R I E N C E 
Demonstrates how creative areas can be made even better with a boost from technology



I N T E L   E X P E R I E N C E 
Allows Intel to showcase its capabilities to invent using its products for a good cause



C E L E B R A T I N G   O C C A S I O N S
Celebrating special occasions with Intel advocates



R E S U L T S​​​​​​​
Over 15K Intel Advocates Across Asia
60% engagement rate every month 



T H A N K  Y O U  F O R  V I E W I N G



 
Executive Creative Director: Tony Pereira
Art Director: Wilson Foong
Copywriter: Sal Selamat & Ana