To help travelers decode Sham Shui Po’s eclectic mix of experiences, Hong Kong Tourism Board created QR Codes made with actual pieces and treasures found in the neighbourhood. Scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.

For the whole district, from MTR stations to contextual hijacks to outdoor spaces and more is covered with the rebranding of Sham Shui Po.