The Skateboard Protest
The Skateboard Protest

Gen Z like to speak up for social causes. But due to the millions of messages online, their voices can get lost. So for the premiere of skateboarding at the Olympics we gave them a voice.

Idea
We’ll hijack the back of skateboards with user-generated protests at $0 in Olympic adspend.
Turning Olympics coverage into a platform for Gen Z to take a stand.

Impact
Teenagers can use the #skateboardprotest on any social platform for a chance to have their cause featured at the Olympics. 
Boosting search numbers and making skateboarding the sport that gives the next generation a voice.
The Skateboard Protest
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The Skateboard Protest

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