When Fanbrandz and Majestic collaborated to create the 'Always October' MLB postseason hoodies in 2014, I was instantly a fan. In an effort to continue the awesome Franbrandz tradition of rendering motivational phrases in custom team typography, I created my own concepts for 2018 MLB postseason merch. This year, I chose three different phrases for the three divisions in each league that, in addition to referencing the team's position atop the standings, would also be somewhat unique to their geographic location:
EAST – The eastern states are the first each day to rise with the sun and start the day.
CENTRAL – Car culture and cruising are a way of life in the midwest and central states.
WEST – It's no small feat to tower above the expansive and mountainous western states.
