TSAN KIANG HOTEL 金輝煌酒店

1983ASIA susu&yao 楊松耀&蘇素深圳設計金輝煌酒店 hotel Branding design 品牌設計亞洲設計中國設計

Zhanjiang, abundant in seafood, formerly known as Guangzhou Bay, is located in Leizhou Peninsula and is the southernmost city in mainland China except Hainan island. Xuwen Sandun ancient port was the starting port of the “Maritime Silk Road” in Han dynasty, which occupied an important geographical position in history. Besides the Influence by the colonial culture of France, there also inhabited multi-cultural ethnic groups (ancient Yue culture, Li Lao culture, southern Fujian culture and central plains culture). Therefore, under the integration of many cultural systems, a unique local culture was born. These integration is reflected in their spiritual beliefs (such as dragon head fish, stone-carved dog, and the southern sent of lion dance), living habits and art culture (especially the architectural design).

As a typical local brand in Zhenjiang, TSAN KIANG HOTEL is a four-star business hotel integrating tourism, catering and entertainment. Through the site investigating, photographic recording, sketching, character interviewing and reading a lot of books and written materials, 1983ASIA took a deep exploration of local culture and integrated it with the project’s characteristics, to evolve the elaborative spirit of the brand, the noble and elegant temperament, and the unique southern amorous feelings. Therefore, the integrated brand vision system has been extended to all levels, and the cultural story about Zhanjiang could be slowly told to the present.

湛江，舊稱廣州灣，位於雷州半島，是中國大陸除海南島外最南端的城市，海產豐富，徐聞三墩古港是漢代「海上絲綢之路」的始發港。在歷史上佔據重要的地理位置，受法國殖民文化影響，同時住著多文化族群（古越文化、俚僚文化、閩南文化和中原文化）；因此在眾多文化體系融合下誕生了獨特的在地文化，這些融合都體現在他們的精神信仰（龍魚、石狗、南獅等）、生活習慣、與藝術文化（尤其在建築設計上）。

金輝煌酒店作為湛江當地具代表性的品牌，原身是一家集旅業、餐飲、娛樂於一體的四星級商務酒店；1983ASIA通過現場考察、攝影記錄、速寫草圖、人物訪談、閱讀大量的書籍、文字資料；對當地文化進行深度挖掘，與項目特性進行融合，演化出品牌精雕細琢的精神、展現高尚優雅的品牌氣質、獨具一格的南方風情，形成整體統一的品牌視覺系統延伸到各個層面，緩緩地向當下述說一個關於湛江的文化故事。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN DIRECTOR：SUSU & YAO 苏素 & 杨松耀

EDITOR：WANG YA QIAN 汪雅倩

DESIGN：SUSU, YAO, FANG YU QING, LAN TIAN, ZHANG YU RONG, WU NIU XIN

苏素, 杨松耀, 方雨晴, 蘭天, 张钰榕, 吴柳新

INTERN：ZHANG YU RONG, CANDY, LIN JIA DE 张钰榕王雨恬林佳德

YEAR：2017

COUNTRY：CHINA, ZHAN JIANG 中国, 湛江