FIRST THINGS FIRST MANIFESTO
The first Manifesto was published in 1964 by Ken Garland and other designers, photographers
and students. Its aim was to react against the British society of the 1960s, by rushing against
the fast and banal productions of mainstream advertising.
It had become necessary to focus on the role that design could play to improve education,
public services and society. The Manifesto would then be updated and published by a new group
as First Things First 2000.
The project wants to give a personal interpretation of the texts through designing
an effective layout. It was essential to take care about some restrictions, including: the use of only one font, the use of only black color, a defined size
and number of pages.
This project uses AKZIDENZ GROTESK in its MEDIUM cut, using a grid of six by six units. The typeface was used in three different sizes to express in different ways the fundamental concepts of the Manifesto.
First Things First 1964
First Things First 2000 + Background
First Things First Revisited
16 pages, 20x20 cm
Typeface: Akzidenz Grotesk Medium
Paper: FAV Shiro Tree Free