可以兴® | Moment Innovative Brick Tea Packaging
可以兴®️

Moment Innovative Brick Tea Packaging 片刻创新砖茶包装

Naming 命名 - 片刻

Traditional brick tea is suitable for storage and collection. After years of tea conversion, it brings a better taste.
Taste is not suitable for immediate drinking, morphology is not suitable for ordinary consumers to drink, the need to buy tea needles will be broken tea, not conducive to rapid circulation, consumption. It is very isolated from ordinary consumers.
Product innovation concept: super thin, easy to tear and easy to carry.
And because the shape of thin, can speed up the exchange of tea and air, promote the speed of tea transformation, reduce the waiting time, you can drink a good taste of tea.
Using geometric minimalism on the packaging screen, five hollow slices of tea brick were drawn, hoping to weaken the distance between tea itself and ordinary consumers by modern means.
Emphasize the selling points of products, make sales more intuitive and make consumers curious.
At the same time, the display function is added to the box structure. Five pieces of tea bricks in the box can be inserted vertically in the trough, which can be displayed when sold and used for enjoyment. ​​​​​​​

传统形态的砖茶适用于存放,收藏,多年的茶叶转化后带来更好的口感。
口感不适合立即饮用,形态上不适合普通消费者饮用,需要另购茶针将茶撬碎,不利于快速流通、消耗。很大的隔绝于与普通消费者的连接。

产品创新概念:形态超薄、轻松手撕、容易携带。
且因为形态的薄,可以加快茶叶与空气的交流,促使茶叶转化速度变快,减少时间的等待,就可以喝到口味合适的好茶。

包装画面上使用几何极简的手法,绘制出5片凌空的茶砖薄片,希望以现代的手法,弱化茶叶本身与普通消费者的距离感。
强调产品本身卖点,让销售更加直观,使消费者产生好奇心。
同时在盒形结构上增加了展示功能,可以将盒中的五片茶砖竖立插在槽中,销售时可做陈列,使用时可供赏玩。​​​​​​​

Design 设计 | Jean Huang 黄靖 @HUAYI DESIGN 华一设计




Traditional brick tea is suitable for storage and collection. After years of tea conversion, it brings a better taste.
Taste is not suitable for immediate drinking, morphology is not suitable for ordinary consumers to drink, the need to buy tea needles will be broken tea, not conducive to rapid circulation, consumption. It is very isolated from ordinary consumers.

传统形态的砖茶适用于存放,收藏,多年的茶叶转化后带来更好的口感。
口感不适合立即饮用,形态上不适合普通消费者饮用,需要另购茶针将茶撬碎,不利于快速流通、消耗。很大的隔绝于与普通消费者的连接。
Picture of 可以兴®️Tmall .Note: ©️ Copyright of 可以兴®️ is reserved. 
以上图片来源 可以兴®️天猫商城 。©️ 版权归 可以兴®️ 所有。​​​​​​​
Picture of Tea Story WeChat mall.Note: ©️ Copyright of Tea Story is reserved. 
以上图片来源 茶的故事 微信商城。©️ 版权归 茶的故事 所有。​​​​​​​


可以兴® | Moment Innovative Brick Tea Packaging
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可以兴® | Moment Innovative Brick Tea Packaging

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