AND NOW _ Brand identity

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AND NOW — The itinerary to a successful brand identity

Bachelor’s Thesis, FH Joanneum

Concept, brand identity, corporate design and photography for the travel guide “And Now”
that helps you finding the city that suits you most.

With the massive amount of information on travelling available online, planning a trip often turns out to be a journey on its own. The city guide And Now, however, organises and filters data beforehand and presents only the aspects about a city that are most relevant to choose a destination. Restaurant recommendations and listing popular sights remain the expertise of already existing guides — And Now highlights the atmosphere of a city and the characteristics that distinguish it from other places. The goal is to find the minimal amount of information that is necessary to give a profound impression of a city.

The crucial question in this thesis is which conceptual and creative measures are required to make this particular brand stand out among its competitors. Starting from the initial idea which is translated into the brand strategy to the corporate design and first concepts for possible touchpoints. The crucial steps during the beginning of a brand’s journey were thereby expounded and then immediately applied. Bon voyage!

Crisp city profiles give travellers a quick, insightful impression of a destination.

First website drafts to visualize the concept

The dating-app-like website feature “City Match” to meet new cities

Poster series to promote the “City Match” feature

Authentic photographs build the main visual element and should depict cities in an evoactive honest way and not just their main sights.

Concept, design and photography: Michael Fischer
Mentor: DI Ralph Lemoch-Zizka
Proofreader: Annelous Konijnenberg Thornes Heywood, Marlowe Thornes Heywood, Michael Sheehan, Nicole Posch

2018