Naturlig Glutenfri is Helios´ first ever gluten free product series, which is currently being launched in Norwegian supermarkets. Starting this project, Helios wanted to bring the brand back to the core but with a new and timely design. These products also needed to be treated differently from the other products - which was solved by giving them a black label and a negative logo.
The aim of these products is to inspire baking, something that can be unusual for one who has gluten allergy – and at the same time get a nutritious diet.
Packaging Design: Sandra Walderhaug / Barbro Helset
Photo (image nr. 3 and 6): Nadia Frantsen