Divine Chocolate Packaging
Divine Chocolate Packaging
Packaging Design
An experimental design for a luxury chocolate brand. The original design featured overwhelming use of metallic paint that gave a gaudy impression that didn't effectively communicate the brands position.

This design takes a step back and creates a simpler, more elegant package for the chocolate. Instead of using a paper wrapper, the candy is now encased in a thin cardboard to create a tactile experience that suggests that the chocolate is more precious than ordinary wrappers. It's also bound shut by a strip of paper that wraps all the way around the box, creating the illusion of a present.

Lastly, the design features a simple repeated pattern of a single cocoa bean, and the two beans to form a heart. This is inspired for the endorphins that chocolate releases creating the feeling of love.
Divine Chocolate Packaging
52
2375
1
Published:

Divine Chocolate Packaging

Package design concept for a luxury brand of chocolate.
52
2375
1
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, Share Alike

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