Package Design & Marketing
Student Work | 2016
This product design project was created as part of a marketing project. I worked as part of a team to ideate a potential new product to reach a new audience for McCormick Spices. Our product 'Tastes of the World' was a package that included sample size quantities of different spices that are particular to a certain type of cuisine so that consumers could try new unique recipes without buying larger bottles of spices that could go to waste in their kitchen. I worked in a team with Jennifer Kibble, Vivian Tian, Janelle Williams, and Zi Wei Deng. I contributed the designs of the packages as well as a promotional coupon. Five different variations of the product were designed.
