Jeffrey Kamikow Despite rumors to the contrary, retail is alive and doing quite well. While it is changing, thanks to a proliferation of big box stores and digital giants like Amazon
and Wayfair, people are still buying things. In fact, consumer confidence is currently on the rise – which means there are likely more purchases ahead.

Retailers don’t have an easy path, though. With a new and still-changing landscape, only the fittest and most strategic will thrive. A retail store owner needs more
than an open door and a sandwich board to drive business these days. Customer expect a seamless digital experience that is consistent with your in-store experience –
same merchandise, same level of service, similar look and feel. Your website needs to be optimized for mobile, or better yet, mobile-first, and ready for purchases
from any device.