Startup Alley Gamification
UX/UI for web based game and App

Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform, making the educational experience more enjoyable we convert gamers into clients. I worked on Startup Alley project as an art director for more than 2 years, being in charge of the art department doing almost everything that someone could imagine: UI, illustration work, character design, branding, icon design, graphic design, game interface.




RESPONSIVE WEB DESIGN
Promotional web of Startup Alley




FORUM GAMIFICATION
Startup Alley had a clean and dull design, my mission consisted in displaying the info in a game-like interface.







MOBILE APP UX/UI
I designed all sections : dashboard, forum, ad creator, wallet and the game itself.
Mobile app UX and UI





GAMIFICATION UX/UI PROCESS

As an UI designer , working together with the UI team leader at Pixlwise and via Trello, my role consisted in translating simple wireframes into visually appealing interfaces aiming for consistency among the whole application.



Game Interface






Game badges to increase customer loyalty









IN GAME CHARACTER & ILLUSTRATION
I also was responsible of illustrating several scene backgrounds where the plot is developed by the characters.










FULL PROJECT HERE!!! 





Startup Alley Gamification
240
3,233
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Published:

Startup Alley Gamification

Startup Alley is an educational game where users learn marketing skills.
240
3,233
17
Published:

Creative Fields