A deconstruction of the letter A in Helvetica font
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cbdb0d70728573.5bb15211c8bf3.jpg)
The strongest finalized A's
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6ec41c70728573.5bacdcf6a51dd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c02d2d70728573.5bacdcf6a583b.gif)
The word play with each letter design based off of a final A
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5c520470728573.5bacdcf6a4c37.jpg)
The word play in color
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be968870728573.5bacdcf6a6071.jpg)
Colorized PLAY in an animated form
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b2d7c70728573.5bacdcf6a4571.gif)
Mood Board based on the final designed word "PLAY"
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/82068070728573.5bb15211c840a.jpg)