Genalguacil, is a little village with 600 habitants in south Spain, they want to become into the first inhabited museum of the world, a place where modern art mash up with the folk, nature and people in the town.
Our goal was to create a brand able to position Genalguacil as a referent in cultural tourism at a national and international level.
At one hour from the nearest city, the bigger handicap Genalguacil has is the road to get there. That's way the strategy focus on the idea of transform the difficulty of the road into a journey of discovery, turning weakness into a strengths.
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Thanks!
