It became complete together.

DaumKakao was a transitional company merged with Daum and Kakao in 2014. 
This is the first brand products of a merged company for Biz division. So, we wanted to show the unity of the two companies. It consists of two basic items and two other items that make them more complete. The two pockets containing each of the items are tied together. 
이 펜꽂이의 별명은 ‘사통팔달(四通八達)’입니다. 
사방으로 통하고 팔방으로 닿아있다는 뜻이 'Connect everything'이라는 다음카카오의 슬로건과 닿아있습니다.
또한, 
사각에서 팔각, 팔각에서 사각으로 변하는 펜꽂이의 형태는 한가지의 모습에 고정되지 않는 유연함을 보여줍니다.


This pen holder is called 'SA-TONG-PAL-DAL’ (SA means 'four'/ PAL means 'eight’) which means 'Stretching in all directions'. This name corresponds to the slogan of DaumKakao, "Connect everything".
Also, 
The shape of the pen holder, which contains both square and octagon, shows the flexibility that is not fixed a single image.


DaumKakao / Brand Products for Biz Division
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DaumKakao / Brand Products for Biz Division

on 2014.
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