Flagship Retail Concepts
Ice cream retail by Unilever
The brief was to develop a best in class, flagship retail environment concept for the Happiness ice cream retail brand by Unilever.
Researching, developing and repositioning the retail brand tone and language. Working with overall creative and strategy, service, brand, digital and physical concepts and designs for a customer facing retail brand product, working with multiple stakeholders.
Creative direction, concepts and designs for the new Happiness ice cream retail environment design with 3 very different routes that could potentially work together to create an eclectic range of leisure and food destination. Each design has an element of localisation adaptability in mind further adding to the uniqueness of each venue.