IMDA Wireless@SG
Since 2013, Infocomm Media Development Authority (IMDA) has progressively enhanced the Wireless@SG network by increasing access speeds and hotspots coverage. A significant update was the introduction of an app that helps users configure their SIM devices for automatic connection.
We needed to change the perceptions of former users with regards to their pain points. These include connectivity problems as well as the issue of having to remember their username and password. The main objective was to drive downloads of the app and communicate how their pain points are addressed by the enhancements.
