PopoPowl delivers easy, quick, and fresh Poke Bowls through online orders only. They pride themselves on a straightforward stress-free system that skips long lines at good Poke Bowls stores and the lack of a pop-up store, reducing costs, and thus making the powls cheaper for consumers.
Because of an absence of a physical presence, PopoPowl needs a strong identity that could bring the brand everywhere. What is better than a mascot!
Popo is the bear behind PopoPowl and so Popo's face is on everywhere. Popo will be on packaging, delivery bags, merchandise with a signature frown and red cheeks, both of which are traits that make the brand identifiable and portable.