PUMA 2018 + Behind the scene
Global 2018 Puma Football campaign - Puma Future and Puma One.
+ Behind the Scene

Antoine Griezmann, Athletico Madrid.
Sergio "Kun" Aguero, Manchester City.
Marco Reus, Borussia Dortmund.
BEHIND THE SCENE

Shooting Football celebrities is a specific process. Usually it is very fast, we have the player for 3 hours and this time we have 2 campaigns to shoot : World Cup and Puma One or Future depending on player. For each campaign we have 4 actions shots and 10 portraits. Each action shots is for a specific format : horizontal, extreme horizontal, vertical, extreme vertical.

To be able to do this work, we do a prelighting day and rehearsal with a body double football player and choreographer specialized in sport and football. 

The day of the shooting has to be flawless. I have around 5 minutes for each action. Pressure but exciting...  

We shoot players in studio and the background plates were shooted in Monterrey, Mexico where there is a very nice stadium. In studio we have to install every time a turf so the player can run with the football boots. We have also a goal cage when they kick the ball. Believe me, those guys kick hard !!
PUMA 2018 + Behind the scene
353
6,389
17
Published:

PUMA 2018 + Behind the scene

Puma Football campaign
353
6,389
17
Published: