MUD STUDIO 泥味兒
Mud Studio 泥味兒: Brand Identity System


MUD STUDIO
Inspired by nature and agriculture, Mud Studio hopes to combine and collide the different specialized fields to make some difference and benefit for our land. By recognizing the importance of the natural balance and the food safety, people may aware how eco-friendly environment occurs in our body, society, and nature.

CONCEPT
“Mud scent is a kind of fragrance.” — the founder of Mud Studio said.
The brand origins from Yuan-Shan, Ilan. The founder established the studio in order to promote friendly farming, producing food by imitating the growth of natural ecosystems through the change of seasons. The brand's expectation is to carry out ecological diversity and to make much healthier food. The idea for the visual is an Egret that carries sprouts with its beak, bouncing out of the middle of field. The blank space surrounds the Egret as an oval shape of light — to convey the idea of hope for “organic farming”. The purpose is to make the audiences perceive and image the blooming mud scent through an Egret and the scene of field.


MUD STUDIO
結合藝術、農業與自然的概念性工作室。透過各種實作與觀察,希望和大眾分享三者之間的關係並推廣友善環境的理念。

概念
「濁氣其實是一種清香。」
泥味兒,以老家宜蘭員山鄉作為出發點。提倡友善農耕,隨著四季更迭、模仿自然生態生長不同食物,實作食物森林,帶動生態多樣化使食材更營養。視覺為叼咬著新芽的白鷺鷥,在田水中央墊起腳尖跳躍飛翔,濺起一道無毒的白色光芒。希望以田水中的一隅景象,讓觀者自行感受、想像「泥味」綻放的清香。



Design     Wei-Chia Teng
Client       Mud Studio
Year          September  2018
Photos     Mud Studio
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MUD STUDIO 泥味兒
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MUD STUDIO 泥味兒

“Mud scent is a kind of fragrance.” The brand origins from Yuan-Shan, Ilan. The founder established the studio in order to promote friendly farmi Read More
20
238
1
Published:

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