Mud Studio 泥味兒: Brand Identity System
Inspired by nature and agriculture, Mud Studio hopes to combine and collide the different specialized fields to make some difference and benefit for our land. By recognizing the importance of the natural balance and the food safety, people may aware how eco-friendly environment occurs in our body, society, and nature.
“Mud scent is a kind of fragrance.” — the founder of Mud Studio said.
The brand origins from Yuan-Shan, Ilan. The founder established the studio in order to promote friendly farming, producing food by imitating the growth of natural ecosystems through the change of seasons. The brand's expectation is to carry out ecological diversity and to make much healthier food. The idea for the visual is an Egret that carries sprouts with its beak, bouncing out of the middle of field. The blank space surrounds the Egret as an oval shape of light — to convey the idea of hope for “organic farming”. The purpose is to make the audiences perceive and image the blooming mud scent through an Egret and the scene of field.
Design Wei-Chia Teng
Client Mud Studio
Year September 2018
Photos Mud Studio