A stylish brand with a personal touch for a sleek London optician.
The Blink brand is cool and contemporary, taking a fuss-free approach to both eyecare and eyewear. With a focus on the latest innovative eye scan methods available, they are confidently leading the way in the optic industry whilst keeping a boutique feel at their London base. Opening their store in 2017, Blink wanted to arrive on the scene in style and so commissioned me to create their warm, illustrative identity.
A minimal logo fits with the brand’s straight-talking ethos, using clean lines and clear spacing to fit with the optical theme. Hand-drawn glasses add a creative touch with subtle variation, in a nod to the designer frames on sale in the Blink store. A classic monochrome colour palette ensures a simply elegant finish that keeps a professional feel that people can trust.
Lifestyle photography by Tara Liondaris