Lizette Watt's profile

Absa WEF Conference 2017

Lizette Watt
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Absa World Economic Forum 2017
Task: 
Create an integrated, targeted campaign to raise awareness around Absa's involvement and sponsorship of the WEF 2017, hosted in Durban.

We focussed our messaging and creative around the belief that people from around the world see us as, just Africa, and that Africa is one country, and not a continent.
We wanted to focus on the diverse creativity, innovative thinking and uniqueness that our continent, and that each country has something different to offer. 
TACTICAL OUTDOOR IN AND AROUND AIRPORT SITES.
Integrated Campaign Billboards Radio social media digital media activation banding Experiential art direction
Integrated Campaign Billboards Radio social media digital media activation banding Experiential art direction
Integrated Campaign Billboards Radio social media digital media activation banding Experiential art direction
TACTICAL AND EXPERIENTIAL BRANDING
SOCIAL
Integrated Campaign Billboards Radio social media digital media activation banding Experiential art direction
Integrated Campaign Billboards Radio social media digital media activation banding Experiential art direction
DIGITAL
OWNED PLATFORMS
Absa WEF Conference 2017
Published:
Lizette Watt's profile

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Lizette Watt's profile
Johannesburg, South Africa

Absa WEF Conference 2017

The Absa Word Economic forum integrated awareness campaign. Platforms included tactical outdoor, event branding, radio, digital and targeted soci Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives