BMW wanted to deliver a relevant message for 1st and 2nd generation Hispanics living in the U.S. And while they may come from a long line of tradition, now they're starting a new one, different from anyone else's. This spot talks about forging their own path.
SCRIPT: Ah. The American dream. A house in the suburbs. A quiet life. A Golden Retriever…that’s all very nice, but it’s not for you. You weren’t made from a mold. In fact, you’re here to break it and forge a new one. Because you know it’s not about the things you can get but about what you can accomplish. Make your own way on a brand new BMW X3. Go to bmwsfl.com for more details.
NOTE: Footage provided by lead agency and client. The ask was to resignify these images in order to target the Hispanic audience.