VIS FITNESS STUDIO
Space Design​​

VIS is a women exclusive fitness studio brand established in Shanghai's most culturally distinctive district, Xintiandi, a sacred place for Shanghai's trends and fashion.
The brand hopes to show the characteristics of contemporary fashion in its space design, as well as displaying a high-end style for the brand. Colors and symbols are completely integrated in the space, allowing the studio and brand identity to be organically blended into a unique and identifiable whole. The singular language of the brand is to express different emotions, states, and meanings through three forms of lines. Straight lines represent peace and relaxation, curved ones represent femininity and sexiness, and zigzag lines represent competitions and challenges. In terms of application, the design inherits this unique concept and the matching visual language, and the functions of different areas are attributed by the 3 line styles. The overall space design is created by the characteristics of contemporary women's fashion, with the brand's culture subtly incorporated.

VIS是创立于上海,专属为当代女性设立的健身工作室品牌。新设立的店面位于上海最具文化特色的新天地,是沪上潮流风尚交融的圣地,品牌希望在空间设计上展示当代潮流风尚的特质外,同时展示品牌所定位的高端气质,设计将品牌的视觉色彩与符号在空间中进行了巧妙的运用,让空间与品牌有机融合,演绎成创新独具且有明确识别的整体。VIS品牌视觉的独语语言在于通过线条的三种形态表达不同的情绪,状态和意义,直线可以代表平和和轻松,曲线可以代表柔美和性感,折线则可以代表冲突和挑战等,在室内装饰语言的运用上,设计完全继承了品牌独特概念以及匹配的视觉语言,以线条的形态构建了不同空间的功能和传递的情绪和感受。整体的空间设计实现创造了具有当代女性潮流风尚的特质,同时将品牌的内涵与文化进行了巧妙的融合和诠释。

Designed by RONG Design