VIS FITNESS
Sun Li
Featured In
Architecture


VIS FITNESS STUDIO
Space Design​​


A high-end fitness studio for women located in downtown Shanghai, physically representing the strong identity of the brand. 
VIS is a women exclusive fitness studio established in Shanghai's most culturally distinctive district, Xintiandi, a sacred place for Shanghai's trends and fashion.
The brand outstandingly shows the characteristics of contemporary fashion in its space expressing, at the same time, the unique and strong brand values. Colors and symbols are completely integrated in the space, allowing the studio and the brand identity to be organically blended into a unique and identifiable whole. The singular language of the brand expresses different emotions, states, and meanings through three forms of lines. Straight lines represent peace and relaxation, curved ones represent femininity and sexiness and finally zigzag lines represent competitions and challenges. In terms of application, the space design inherits this unique concept as well as the matching visual language: the forms and the meanings of the different lines create different spaces, functions and emotions.

VIS是创立于上海,专属为当代女性设立的健身工作室品牌。新设立的店面位于上海最具文化特色的新天地,是沪上潮流风尚的汇集地,品牌希望在空间设计上展现自身的当代风尚外,更能传达品牌独具的内涵和价值。VIS品牌在视觉呈现上,将线段的不同形式与运动的状态和感受相结合,从而树立了有着鲜明特征又呼应品牌属性的视觉形象。在空间上,设计同样延续了品牌独特的内涵及其匹配的视觉语言,以线条的多重形态构建不同空间的功能和所传递的情绪和感受。整体空间设计实现创造了具有当代女性风尚特质,同时融汇品牌的视觉形象,实现品牌内涵与价值的诠释与传达。
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Designed by RONG Design


VIS FITNESS
478
6186
18
Published:

VIS FITNESS

478
6186
18
Published:

Tools

Adobe Lightroom
Adobe Photoshop
Copyright Info

Attribution, Non-commercial, No Derivatives

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