VIS FITNESS STUDIO
A high-end fitness studio for women located in downtown Shanghai, physically representing the strong identity of the brand.
VIS is a women exclusive fitness studio established in Shanghai's most culturally distinctive district, Xintiandi, a sacred place for Shanghai's trends and fashion.
The brand outstandingly shows the characteristics of contemporary fashion in its space expressing, at the same time, the unique and strong brand values. Colors and symbols are completely integrated in the space, allowing the studio and the brand identity to be organically blended into a unique and identifiable whole. The singular language of the brand expresses different emotions, states, and meanings through three forms of lines. Straight lines represent peace and relaxation, curved ones represent femininity and sexiness and finally zigzag lines represent competitions and challenges. In terms of application, the space design inherits this unique concept as well as the matching visual language: the forms and the meanings of the different lines create different spaces, functions and emotions.