I've created user personas for dozens of clients/organizations in domains such as technology, hardware, security, higher education, and consumer goods.
These include traditional narrative-based personas that are designed to engender empathy with users...
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/58645470661439.5baaeb3abe9a4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/58478970661439.5baaeb3abdf09.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/beddc570661439.5baaeb3abefa4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/938a2970661439.5baaeb3abe399.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b50b3670661439.5baaef916587b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7a8ea070661439.5baaef9165312.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/648c1a70661439.5baaef9164f1a.png)
As well as playful reminders that developers printed out and pinned on their walls to affirm that "we are not our users"...
![user persona user profiles](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/994f3870661439.5baaeb3ba9b84.png)
The persona I created for Smith College students and alumnae even inspired a strategic branding campaign for their web site entitled "I Am Smith."
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ca803770661439.5baaeb3b46975.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ef5d1d70661439.5baaeb3b46f53.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1ab93a70661439.5baaeb3b4632b.png)
![user persona user profiles](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e3c9970661439.5baaeb3baa027.png)