• Add to Collection
  • Tools Used
  • About

    About

    A new line of high-tech pet grooming products for Italy's leading manufacturers. I designed the logo, packaging, communications, landing page as … Read More
    A new line of high-tech pet grooming products for Italy's leading manufacturers. I designed the logo, packaging, communications, landing page as well as the restyling of the company website. (This is still a work in progress.) Read Less
    Published:
Passione Rossa - Formula PR.
This line of pet grooming products, a continuation of their "black line", Passione Nera, is aimed at a more technically sensitive consumer. Not quite a medicine, but with a high-tech feel, the consumer is guaranteed the science behind this product.
Logo study. 
Study of product lines.
Study of label designs. The "red line" is also used to indicate if it's for cats or dogs or both.
Package and display study.
Tri-fold brochure aimed at shop-owners and trade shows.
Communication for trade magazine.
Communication aimed at final consumer. A more emotional approach to appeal to the pet owner who only wants the best for their domestic animal. "I PR MY DOG" – true love!
Communication aimed at final consumer. A more emotional approach to appeal to the pet owner who only wants the best for their domestic animal. "I PR MY CAT" – true love!
Flow chart of new user-interface and site architecture.
Restyling of the company website. Again, the aim is to appeal more to the emotions of a pet owner as well as reflect the company branding. The whole user interface and navigation has been redesigned to assure better and immediate communication.
(see current site at http://www.ivsanbernard.it)
Reorganization of the drop-down menus.
Product introduction all on one "mother" page.
Specific cosmetic line intro page with general product information.
Specific product page. All cosmetic lines still visible for easy navigation to other products without returning to the main menus.
Landing page for "Passione Rossa".
Landing page for "Passione Rossa".