Lake Area Technical Institute - View Book Cards
Aren't all view books the same? You know, glossy cover, smiling students, 30 pages, the typical list of degrees offered, etc. That's all fine and dandy, but not for Lake Area Tech. Insight Marketing Design decided to help them stand out from all the others with a different approach. With that in mind, 9 different "student types" were identified and thus the ideas for the cards started. The student is the star of the piece and the message gets right to the point. The cards were a big hit and enrollment went up by double digits.