YOLOS — BRAND IDENTITY DESIGN
Brand Strategy, Naming, Visual Identity Design and Brand Development for several supports in on-off environments.
YOLOS™ is a digital inbound marketing agency based in Madrid (Spain), which offers its services to organizations of all types and sizes in different sectors. They're a young, dynamic agency that is differentiated by the personalized treatment they offer their clients, turning in each project directly, without unnecessary bureaucracy, without intermediaries. They only focus on helping their client. This led me to think about the common element that encompassed everything: people.
They were very clear that they didn't want to be one of many brands. They were looking for something special. "A brand with a soul", they said. So they contacted me to help them create their brand. A brand that will allow them to communicate their proposal and their philosophy in a unique and special way.
I designed a dynamic brand identity which has the ability to express emotions to be much more human and thus reinforce the brand idea that hides in the DNA of the agency. The development of the brand's applications included the design of the agency's new website, the design of the corporate stationery, the design of advertising posters and decorative posters, and digital activation campaign.
A dynamic brand identity
which has the ability to
express emotions to be
much more human and
thus reinforce the brand
idea that hides in the DNA
of the agency.
CREATIVE DIRECTION: Julio Liarte
GRAPHIC DESIGN: Julio Liarte
PHOTOGRAPHY: Lourdes Garrido