Sonnet43 - The Brief
"Develop a new craft beer brand to launch into the British and European Craft Beer market. The brand should be at the forefront of a generation shift in beer.
This new craft beer movement is attracting hip young drinkers to contemporary urban bars which emphasise a global appreciation of beer. Develop a young, distinctive brand for the brewery and the creation of a unique brand portfolio".
Sonnet 43 is a poem by Elizabeth Barret Browning, a resident of Coxhoe, Durham. The poem is also called 'How do I love thee', a sonnet about love. To Surreal, this was perfect, the brewery is all about love and passion for great tasting beer. The strapline 'for the love of beer' was also adopted, and the base of the brand was built.