Logo and brand identity
Tuning Energy is a company based in Saint Petersburg, Russia. It deals with the sale of chip tuning equipment and car diagnostics. It is specialized in cars, trucks and other vehicles. The client contacted me because he needed a brand identity for his new business.
The schedule provided the design of the logo with a basic stationery and the brand guidelines.
Tuning Energy logo is inspired by stripes on the racing cars. The main examples are Martini Racing’s cars and the work of an English photographer Peter Aylward. The logo is typographic and consists completely of such stripes to call in mind fast movement. The letters are inclined to complete this image. The result is a powerful visual system, where the stripes are the main element of the composition. Red and blue stand out on a white background giving the idea of the speed.