Packaging. Puglia, nature and craftsmanship. How to enhance these keywords in a packaging that knows how to give importance to the gourmet food market?
Almonds. A precious fruit for several reasons. A tree symbol of the Apulian landscape, a "super-aliment" thanks to the nutritional profile and nutraceutical values. Simply put, a valuable product. The analysis of the market, which sees the line positioned in Italy and on foreign markets in various high-end distribution channels, has led to the creation of a line inspired by "Fashion Food".
The need to create a "beautiful to eat" product was born.
The goal is to transmit goodness, genuineness and tradition of manual processing of the product, reconciling it with the concept of beauty on the table. All this through a visual, tactile means: the new packaging.
The envelopes chosen for packaging, give the hand a silky feeling, releasing the idea of a precious product. The choice of colors is inspired by the world of the 50s. The palette is inspired by the most fashionable colors of the economic boom with the intent of returning the idea of a product made by hand. Almonds are not covered but partially visible thanks to a shaped window, giving an iconic meaning.
The search for beauty meets taste, the best expression of the fruits of the earth. The new packaging expresses a new level of refinement between aesthetics and food.
The new packaging becomes the story of the company through the table because the real luxury is the time we can devote to what we like.