The founders had an idea for an inbuilt massager in a backpack and they approached us to design the perfect bag. The challenge was to design it for various demographics and styles. Not to mention a very aggressive timeline. After the clients had a meeting with Mr. Daymond John, from Shark Tank, the project got steam to go ahead and productise it. Our role was to create a strong brand and to envision a range that could humanise the tech and design a product that was engaging, fun and brand centric and at the same time have tons of utility and storage.
CLIENT: EUME | SERVICES: Creative Direction, Branding, Industrial Design, Graphics, Packaging & Photography/AV.